You know organic should be working harder. What you're missing isn't tactics — it's someone senior who owns the outcome, works with your engineers rather than filing tickets at them, and tells you plainly when something didn't work.
Organic is everyone's third priority. So it gets a freelancer with no context, an agency retainer that produces decks, or a smart generalist who's already overloaded.
Each of those fails the same way: nobody with authority is holding the whole picture — what to build, whether it worked, and what to stop doing. That judgment is the part you can't buy by the hour, and it's the part that decides whether the channel compounds or just consumes budget.
Where the growth actually is, what it's worth, and what we're deliberately not doing. Written down, revisited when evidence changes.
Crawlability, templates, structured data, rendering — plus how the site is represented in AI answers, which is now its own surface.
Built with your engineers, in your stack, against page-type baselines rather than a generic template.
What's moving in your market by page type, and which of it is signal rather than noise.
Every initiative gets a verdict: worked, didn't work, or can't tell. The third one is real and gets said out loud.
Writers, contractors, and internal teams pointed at the same plan, with the quality bar held by someone who can read the output.
Monthly, scoped per engagement, with a fixed number of days and a named set of outcomes for the quarter. No lock-in beyond a notice period, because a retainer that needs a contract to survive isn't working anyway.
A 25-minute call about what's actually happening, then a short written read on where I think the growth is and what I'd do first. That read is useful whether or not you hire me — and it's a better test of fit than any case study.
Two engagements at a time
Write to me — hello@floriankluge.com
A paragraph about the business and where you think organic should be working is enough to start. If it isn't a fit, I'll say so.